"Enabling subscribers with Over-the-air access"

Take personalization and service to the next level, and differentiate yourself from the rest through adapting a smarter way to customer retention…SIMplify your service!

The SIM Tool Kit offering from Jataayu, SIMplify, integrates SIM Applications, Internet, Intranet, and Over-The-Air access intelligently to create an environment for Enterprises and Network Operators, where a mobile user can experience data access as per individual design and service providers can easily create, remotely administer, and creatively personalize new services.

Network operators get a bigger presence on the handset by creating a customized menu on each phone, with one-button access that would give easy access to the operator's value-added services. 

Architecture

SIMplify's service delivery solution creates the following benefits:

• Wire free access to Internet and Intranet from any SMS based GSM Phase 2+ device.

• End-to-end security. 

• Customization of the SIM in the field, Over-The-Air.

• Easy administration and creation of new services. Remote management of services and devices enables time and place independent access to personalized services from their handsets.

• Only a few SMS messages are required to deliver the Menus to StarML Interpreter on the subscriber's SIM - generating or updating the service for the subscriber. This results in a cost effective navigation.

• Scalable and Robust system based on SIM STK Browser and SMS/USSD based Over-The-Air technology. 

• SIMplify allows location aware applications and location dependent applications.

• Browsing of WML sites is made possible.

• Dynamic Menus: It allows access to dynamic menus like ring-tones, logos, picture messages etc which are frequently changed.

• Subscriber Personalised Menus: The end-user can personalize the menus as per his liking and requirements

Benefits to Enterprises

• An environment for micro payment and other applications - sales force automation, Games, Entertainment, Ringtones, Logos, Supply Chain Management, Information on Demand (IOD), Logistics, Location Aware and Location dependent applications, e-mail, IM, PIM, P2P, Voice access, etc.

• SIMplify helps clients move more merchandise in less time, at reduced cost.

• Browsing of WML sites is made possible.
  

StarML Browser

• StarML Browser on a SIM (16K or 32K SIM Gemplus ADE SIM)

• WML to SMS Transformation

• Service Designer for Network Operators and Enterprises

• Virtual Repository and Administration of the Service.

StarML Interpreter

The StarML Interpreter takes SIM Toolkit to the next level. It provides a user-friendly service menu and access to Internet content. Since the menu is stored locally in the SIM, the user carries it around wherever he goes. This means that the user has a consistent menu and interface to the services he uses, no matter where he is located. The user can access the same services to retrieve information, play games.

Flash Messages and message management are added advantages of this system

• Administration

• Web based administration 

• Billing CDRs of Menu with content based billing 

• Menu Broadcast/Bulk Transmission 

• Virtual Repository of Menu for each subscriber 

• Personality Server Management

• Service Designer 
  

System Requirements

• Server Grade Computer System Running MS Windows NT/2000/ Linux /UNIX 

• Internet Connectivity 

• Database Server (Oracle/MS SQL) 

• SMPP / CIMD/ UCP based SMS-C for SMS Messaging or USSD System for Network Operator, or GSM/GPRS Modem for Enterprises.

SIMplify is available on Gemplus' ADE SIM (16K and 32K+). StarML and ADE are copyrights of Gemplus.

The Over-The-Air module of SIMplify system is capable to support SIM vendors in the industry and can be connected to any SMS-C/USSD System.

Other Solutions

• Mobile Device Solutions

• Enterprise Solutions