Jataayu Multimedia Messaging Center 
Multimedia Messaging Services (MMS) will be the revenue generator for the next generation of value added services that build upon the advantages offered by simple SMS based communication services. MMS opens up additional revenue channels for an operator by enhancing existing peer-to-peer messaging services with support for animation, rich images, full voice messaging and streaming video.
Jataayu is the ideal partner for an operator looking for a credible supplier of reliable, proven MMS infrastructure. Among several other functions, Jataayu jMMSC provides

  • High-capacity service platform
  • Support for a wide array of mobile phone categories including non-MMS phones
  • Optimized MMS delivery based on recipient terminal capabilities
  • Personalization and profiling options
  • Flexible configurations such as premium user/premium message
  • Inter-working seamlessly with email and voice messaging
  • Real-time credit checks for pre-paid balance
  • Ready-to-use VAS API for integrating 3rd party value-added-service

Jataayu provides mobile service operators with a competitive edge because of its end-to-end offerings, proven track record, domain expertise and for delivering excellent price/performance value.

Carrier-grade entry-level to high-end systems
Jataayu is the leading MMSC vendor with proven multi-million subscriber base deployments. Jataayu offers reliable and highly available MMSC platforms that can scale in tandem with customer traffic. Both entry-level and high-end MMSC systems, benchmarked and optimized for Linux and Solaris platforms, are available from Jataayu. These can be deployed in several configurations supporting different levels of high availability requirements right upto 5 Nines (99.99999), as needed.

Rapidly Launch Services
Jataayu has an excellent track record in helping operators rapidly launch MMS services through its end-to-end offerings and integration expertise. We offer the complete MMS value chain with WAP 2.0/1.X Gateways, Push Proxy Gateways (PPG), Identity Server, MMSC and a WebTop Application Server (as defined by 3GPP for web clients/legacy terminals) along with ready-to-use VAS API for kick-starting MMS services with external applications. Operators can take advantage of the Jataayu jMMS client solution by offering it as a branded, pre-configured MMS Client on Java-enabled feature phones, SmartPhones and PDAs. The jMMS Client is based on open standards and is highly portable, interoperable and platform agnostic. Leading device manufacturers, ODMs and reference design vendors have licensed the jMMS client.

Easy integration with existing network
The Jataayu jMMSC follows a standards-driven architecture and is easily integrated with existing network infrastructure (WAP, SMS, Billing, Prepaid systems etc.), regardless of the vendor. Third party Value Added Services (VAS) are also easily integrated. Our jMMSC is also acclaimed for its interoperability with other leading MMSC Vendors such as Nokia & Ericsson.

Reduce Total Cost of Ownership
Jataayu jMMSC provides excellent price/performance value and supports operators with flexible business models for licensing, on-site and 24x7 support requirements.

Jataayu jMMSC Key Benefits

  • Reliable, proven service platform with multi-million subscriber base deployments
  • Complete end-to-end offerings for rapidly launching MMS service
  • Reduced Total Cost of Ownership
  • Supports a wide array of mobile phone categories including non-MMS phones
  • Optimized MMS delivery by adapting to MMS recipient terminal capabilities
  • Real-time credit checks for pre-paid customers' balance validation
  • Personalization and profiling options
  • Configurable premium user/premium message options
  • Seamless interworking with email and voice messaging
  • Ready-to-use 3rd party VAS API for integrating external value added services
  • Supports auto provisioning for immediate access to MMS services
  • Supports Over The Air (OTA) configuration of MMS terminals for service activation

Architecture

Key Features

Compliance
Compliant with the 3GPP release 5.0 specifications released by 3GPP and OMA MMS Specifications 1.0
Implementation
Smooth integration with existing network infrastructure regardless of vendor 
 

WAP1.X/WAP2.0 Gateway*, Push Proxy Gateway (PPG)*

SMSC

Billing, Provisioning and Administration Systems

Prepaid System

WebTop Application Server*

Identity Server*

3rd party Value Added Services (VAS)
* also provided by Jataayu

Deployment for High Availability, Reliability and Scalability
Designed to provide services with a very high degree of reliability and performance.
 

Clustered architecture based on carrier grade systems lends itself to scaling for higher performance as well as to provide fault-tolerance

Distributed system components allow system to be upgraded and maintained with least system downtime

Platforms
Entry-Level and High-end systems benchmarked and optimized for
 

LINUX

Solaris

Now launched on Windows Server Platform
Easily ported to any UNIX variant

Interoperability
Tested for interoperability with leading MMSCs
Addressing and Routing
 

RFC 822 and E.164 addressing mechanisms

Address hiding

Supports ESMTP to route to foreign MMSCs

Application addressing with the use of short codes 

Operation, Administration and Management
Convenient web-based graphical administration
 

Facilitates remote administration

Easy to use

Graphical reporting tool

SNMP based management
Allows centralized management of MMSC along with other network infrastructure
Resource status monitoring
Memory, disk space, active thread counts, database usage, database/SMS gateway connection status
Statistics monitoring
Incoming/Outgoing/Error statistics for each interface (MM1, 3, 4, 7)
Billing
Supports easy integration with industry standard billing systems
 

Standard CDR based

CDRs stored in user DB

Supports FTP forwarding to billing system

Pre-paid Systems
Supports integration with industry standard prepaid systems
 Mediation Agent for integrating with prepaid systems
Provisioning System
Supports integration with industry standard provisioning systems
 

Provisioning API provided

Subscriber Self-Personalization
Subscriber user-interface allows web-based access to subscribers to configure their messaging preferences. Preferences include
 

Message sizes

Accepted content types
Blocked recipients
Rule based filters
Signature
Transcoding
Supports industry standard transcoding engines
 

jTranscoder supports cascaded transcoding

Multi-step transcoding made possible by use of jTranscoder

Images - TIFF, BMP, PNG, WBMP, JPEG
Audio - WAV, PCM, ADPCM, AMR*
Scalable, distributed transcoding engines to handle high volumes
Dynamic addition of transcoding engines
Easily extended for handling other transformation types
*License conditions apply
Legacy phones support

Legacy (non-MMS) phones are supported

 MMS message sent to non-MMS phone stored at MMSC
Notification sent to the non-MMS phone user over SMS (URL for message retrieval along with unique message reference)
User logs on to the portal and views the message after keying in the unique message reference
Legacy Systems interface WebTop (web access to MMS services)
Architecture designed to interface easily with legacy messaging systems –email, SMS
 An HTML-based MMS Client
Supports all features supported by an MMS browser on MMS Phones
Additional Features
  • Has larger storage than phones
  • Address Book
  • Easily customizeble
Value Added Services (VAS)

Provides ready-to-use VAS API

MMS Delivery
Configurable delivery modes
 Premium messages

Premium users

 

Other Solutions

 

 
 
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