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Mobile Instant Messaging in Arabic Now: STC launches Ericsson and Jataayu powered solution in Saudi Arabia
Bangalore and GSM, Macau, Nov 14 2007 - Saudi Telecom Company (STC), a major Cellular Service Provider in Saudi Arabia today announced that it has launched Mobile Instant Messaging and Presence service (IMPS) based on GSMA guidelines in Saudi. The service offered is based on a solution provided by Ericsson and Jataayu Software. Mobile Instant Messaging and Presence Service is the next generation service. It is being promoted by GSMA under its Personal IM initiative. STC, a market leader in Middle East Telecom region, endeavors to provide its customers with the latest & timely solutions and new services to meet the requirements of its current and future customers. With the launch of IMPS services by STC in native language, it aims to provide information and services in an easily accessible manner to the subscriber. Jataayu along with Ericsson offers, robust IMPS infrastructure that can offer standards-based interoperable IMPS services can ensure user privacy and effect flexible billing models. “STC is always a front runner in bringing compelling services to our subscribers. We are happy to offer timely integrated solutions to our stakeholders. With the launch of IMPS our subscribers would enjoy the benefits offered by IMPS over SMS. This launch certainly is aligned with our mission to offer high quality communication services that reflect the true needs of our customers”. says Mr.Turki Altoaimi, Marketing STC .He further states “Besides knowing the availability of their friends through the presence service, messaging offers features such as threaded communication, group communication etc., and all of these in Arabic, which are sure to be a big hit with our demanding users and add to our VAS revenue. Ericsson and Jataayu have done a tremendous job in delivering the solution in line with our expectations” Commenting on the Launch of Jataayu IMPS Service Ericsson Spokesman Mr.Mohammed Turki Al-Otaibi Key Account Manager for Multimedia Services said “Ericsson chose to partner with Jataayu considering the maturity and flexibility of the solution and over all time to market advantages offered by Jataayu, apart from the end to end nature of the solution”. Mr.Mayank Sharma, President-Mobile Operator Solutions, Jataayu says “Jataayu’s IMPS has already established a new benchmark for the Mobile IM Community - in performance and usability. After meeting the stringent go to market requirements of STC we are now committed to ensure that IMPS is a hit with end users. Unlike Desktop IMPS, Mobile IM is Always-ON and it is available with the subscribers everywhere. Jataayu is committed to participate in building the eco-system that IMPS as a message bearer will unfold extending way beyond P2P messaging into the premium VAS space bridging the gap between SMS and Internet.” Jataayu is a pioneer in the Wireless domain and has deployed its products in more than 80 Operator Locations. The Jataayu IMPS has been constantly evolving with market requirements and is a front-runner in the Instant Messaging space owing to its competitive cost of ownership, the complete range of features supported, robust performance record, and ease of maintenance. Its IMPS suite has interconnected more than 250 Million + subscribers across all the 9 GSM operator locations in India under the guidance of the global bodies, the GSMA – COAI. About STC Based in the Saudi Arabia, STC is a leading mobile phone operator in Middle East . Saudi Telecom since its establishment in 1998 has delivered a range of positive results that have delivered a better service to more customers. This has been achieved through an ambitious Transformation & Restructuring Program compound with an extensive expansion of our network and infrastructure. STC goal is to build and operate world-class networks that will keep pace technologically with networks in Middle East . More information on the company can be found at www.stc.com.sa About Ericsson Ericsson is a leading Swedish-based provider of telecommunication and data communication systems, and related services covering a range of technologies, including handset technology platforms Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. More information on the company can be found at www.ericsson.com About Jataayu Software Jataayu Software is a leading provider of mobile handset solutions and VAS infrastructure solutions in the areas of mobile messaging, browsing, synchronization and provisioning. Jataayu offers carrier-scale, proven infrastructure software products such as MMSC, WAP Gateway, SMS Gateway, SyncML, IMPS and Notification/ Alert systems for Mobile Operators on GSM/GPRS/3G and CDMA environments. Jataayu’s infrastructure products are currently deployed at over 80 Carrier locations worldwide supporting some of the highest reliability and performance figures, reported anywhere in the world.The handset solutions offered by Jataayu include WAP 2.0/HTML browsers, MMS clients, Sync Clients, IMPS Clients, Email, OTA and other applications that are based on open standards, are highly portable, interoperable and platform agnostic (Windows MobileOS, PalmOS, Symbian, J2ME, BREW and other native OS platforms). Jataayu handset solutions are licensed by leading device manufacturers, ODMs and suppliers of reference platforms for the present and next generation devices and have shipped on more than 20 Million handsets, worldwide. More information on the company can be found at www.jataayusoft.com For further information, please contact:
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